Crafting an Outreach






1)  Collect a list of Journalists and Publishers that write about topics similar to yours. 

You can use free tools like Buzzsumo that let you search your topic of interest and find the top content that is related to it. Once you find the content, simply find the author who wrote it, and research their email. Most of the time, their emails are listed on the publication site, or their personal sites.



2)  Craft an outreach email. 

Journalists are usually very busy and get a lot of inbound email, so you have to make sure your email stands out from the crowd, and is short, sweet, and to the point. Here is an example of a good outreach email template: 
"Hey (Journalist Name), I've been following your work for quite some time and am a big fan. I especially like the article you wrote about (TOPIC) called (NAME OF ARTICLE). I've been working on something pretty interesting related to (TOPIC), and wanted to share it with you because I think it would be a great fit for your audience.
(LINK TO YOUR STUFF) + (1-2 sentences about it) Appreciate your time in advance & hope you find this as interesting as I did! Warm Regards, (Your Name)"


It's really that simple. Of course, you won't get a reply from all of the journalists you contact, but all it takes is one good placement to get you exposure.

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